HOYA Photographic Filters
Ad Campaign for the full line of HOYA professional and consumer photo filters. With an eye towards dramatic results for the most demanding sports shooters. The ads feature awesome photography and real testimonials by renowned extreme sports photographers. The filter's features and build quality lets them get the toughest shots in the most extreme conditions.
The ads and web banners ran in national photography magazines including Popular Photography, Outdoor Photographer and Photo District News.